.jpg)
Tactical Marketing Activities
Strategy Only Works if it Ships
Intro
Execution Is Where Growth Actually Happens
What Do Tactical Activities Actually Involve?
In B2B marketing, a smart strategy is essential — but strategy alone doesn’t build pipeline. What stalls most companies isn’t the plan. It’s the execution: the campaigns that never launch, the content that sits in drafts, the workflows that don’t get built, the events that almost happen.
At Stirling, we solve that gap.
We help tech and SaaS companies turn plans into progress — through crisp execution, commercial focus, and hands-on support that keeps momentum moving.
We don’t just advise. We act as your extended team, delivering the tactical work that accelerates the buyer journey and converts interest into measurable revenue.
Tactical marketing is the engine room of growth. It’s the blend of campaigns, content, automation, events, and enablement that keeps your funnel flowing and your brand relevant at every stage of the journey.
Here’s how we help you execute with clarity and speed:
What Do These Tactical Activities Deliver?
When execution is tight, coordinated, and commercially grounded, growth becomes predictable — not random. Here’s what this work looks like inpractice:
-
Faster campaign launches
-
Stronger conversion at every stage
-
More qualified pipeline, less lag
-
Shorter sales cycles
-
Better alignment between marketing and sales
-
Clear visibility into what’s working (and why)
This is marketing that performs, not just exists.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
When execution is tight, coordinated, and commercially grounded, growth becomes predictable. This work delivers faster campaign launches, stronger conversion at every stage, more qualified pipeline with less lag, shorter sales cycles, better marketing-sales alignment, and clear visibility into what's working and why.
This is marketing that performs, not just exists.
Tactical Expertise That Removes Bottlenecks and Drives Demand
Specialist Support to Prevent Bottlenecks
Sometimes you don’t need more strategy. You need extra hands that actually know what they’re doing.
We help you:
– Source and manage trusted specialist partners
– Recruit in-house marketers (first hires to specialists)
– Fill temporary capacity gaps to maintain momentum
– Streamline onboarding, briefs, and training so new contributors can move fast
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
What began as solo work grew into a team. Nicole brought together marketers who understood strategy and execution, building Stirling into partners who work alongside clients.
AI That Enhances Speed and Focus (Not Noise)
AI is powerful when used strategically — not blindly.
We use AI to accelerate content production, test messaging, support sales outreach, and improve marketing efficiency, always with human oversight, quality control, and brand protection built in.
We deploy AI dialers through Omni Dial, automate scoring and nurtures, and eliminate the manual busywork that slows growth teams down.
Our mission: help B2B companies grow through marketing that connects to revenue, combining strategic thinking with execution that creates predictable pipeline.
Campaigns Built to Accelerate Conversion
Campaigns only work when they’re grounded in strategy and executed flawlessly.
We design, adapt, and launch campaigns that are operationally tight, regionally relevant, and built around qualified demand — not volume for the sake of it.
From ad creative to landing pages, QA to optimisation, we keep the lift low for your internal team and the buyer journey consistent across channels. And when HQ sends over global assets that don’t land locally, we translate, adapt, and optimise so they actually perform.
This approach helped Celigo generate 927 leads and build a $305K USD pipeline in under
12 months across APJ.
Sixteen years ago, Nicole Stirling was in your seat, searching for an agency that could keep up and think beyond campaigns. She didn't find one, so she built Stirling Marketing.
Campaigns Built to Accelerate Conversion
We design and launch campaigns that are operationally tight, regionally relevant, and built around qualified demand. From ad creative to landing pages, we keep the lift low for your team and the buyer journey consistent across channels.
This approach helped Celigo generate 927 leads and $305K USD pipeline in 12 months across APJ.
Sixteen years ago, Nicole Stirling was sitting in your seat. Working in-house, juggling regions, sales targets, strategy decks, and the elusive dream of finding an agency that truly got it. One that could keep up, ask the right questions, and think beyond the campaign. She didn't find one, so she built one.
Specialist Support to Prevent Bottlenecks
Sometimes you don't need more strategy. You need extra hands that know what they're doing. We help you source and manage specialist partners, recruit in-house marketers, fill temporary capacity gaps, and streamline onboarding so new contributors can move fast and maintain momentum.
Stirling Marketing is now a trusted partner for B2B technology and SaaS brands across the world. We work with global teams, regional marketers, and growing businesses that want more from their marketing: more alignment with revenue goals, more traction in competitive markets, and more real-world results that move the business forward.
Demand Generation That Fills Your Funnel With Qualified Leads
We build demand programs that attract and convert qualified leads. That includes early-stage awareness, mid-funnel nurture, and late-stage enablement aligned around real buying behaviour. We focus on high-intent signals, thoughtful sequencing, and timely follow-up that increases conversion at every stage.
Our mission is simple: to help B2B companies grow through marketing that connects directly to revenue. We combine strategic thinking with hands-on execution, big-picture vision with detail-driven delivery, and clear commercial intent with meaningful outcomes that accelerate growth and create predictable pipeline for scaling tech companies.
AI That Enhances Speed and Focus (Not Noise)
AI is powerful when used strategically. We use it to accelerate content production, test messaging, support sales outreach, and improve marketing efficiency—always with human oversight and quality control. We deploy AI diallers, automate scoring and nurtures, and eliminate manual busywork that slows growth.
Our mission is simple: to help B2B companies grow through marketing that connects directly to revenue. We combine strategic thinking with hands-on execution, big-picture vision with detail-driven delivery, and clear commercial intent with meaningful outcomes that accelerate growth and create predictable pipeline for scaling tech companies.
PR That Supports Commercial Outcomes
Great PR reinforces your story, positioning, and credibility. We help you share news that matters—product releases, funding, awards, hires—with messaging tailored to your voice. We pitch globally, secure meaningful coverage, and integrate PR into your GTM efforts to strengthen demand and trust.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
Demand Generation That Fills Your Funnel With Qualified Leads
We build demand programs that attract and convert — not distract and inflate.
That includes early-stage awareness, mid-funnel nurture, and late-stage enablement that align marketing and sales around real buying behaviour.
We focus on high-intent signals, thoughtful sequencing, and timely follow-up that increases conversion at every stage of the funnel.
Today, Stirling partners with B2B tech and SaaS brands worldwide, helping them align marketing with revenue goals and generate real results in competitive markets.
PR That Supports Commercial Outcomes
Great PR reinforces your story, your positioning, and your credibility.
We help you share news that matters — product releases, funding, awards, strategic hires — with messaging tailored to your voice, not a generic template.
We pitch globally, secure meaningful coverage, and integrate PR into your broader GTM efforts to strengthen demand and trust.
Our mission: help B2B companies grow through marketing that connects to revenue, combining strategic thinking with execution that creates predictable pipeline.
you don't need.
More Ideas. You need
execution built for growth
We help B2B tech and SaaS companies deliver campaigns, content, automation, and sales support—especially when internal teams are stretched and results still need to land.
If you need hands-on execution that actually moves the needle, let's talk.