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Marketing Strategy Services
Built for Focus. Backed by Outcomes.
Intro
Smart Strategy Starts Here
If you're leading marketing in a scaling company, you don’t need another generic plan. You need direction: how to prioritise work, focus your team, and show where marketing adds value.
We build strategies that reflect how your business operates—the pressure, pace, and shifting priorities. Through workshops, goal setting, and practical planning, we connect the work to pipeline, performance, and progress.
Smart Strategy Starts Here
If you're leading marketing inside a scaling company, you don’t need another generic plan. You need direction. A way to prioritise the right work, focus your team, and show the business where marketing adds value.
We believe strategy should reflect how your business actually operates, including the pressure, the pace, and the shifting priorities. That’s why we build strategies you can use in real time. Through hands-on workshops, clear goal setting, and practical planning, we connect the work to what matters most: pipeline, performance, and progress.
Our Strategy Planning Services
The best strategies help you decide what to focus on and what to leave out. We've refined a process that's clear, collaborative, and built for execution.
Here’s what’s included:
Why Choose Stirling Marketing as
Your B2B Marketing Agency?
Cutting-Edge Technology
Collaborative session to understand your business, growth plans, and challenges. We align with stakeholders, uncover blockers, and set a clear foundation.
Discovery Workshop
Flexible, senior support:
We assess internal strengths, external pressures, competitive landscape, and market dynamics to set realistic priorities rooted in your environment.
SWOT Analysis & Market Audit
Global experience, regional smarts:
We help you focus on the three areas with most commercial impact: pipeline acceleration, positioning, buyer engagement, or regional traction.
Top Three Strategic Priorities
Genuinely outcome-focused:
We define specific, measurable goals aligned with sales targets and business metrics—not vanity metrics that don't drive growth. (Read our recent blog on Vanity Metrics here)
Marketing Goals
Genuinely outcome-focused:
Clear, sequenced plan covering campaign focus, channel mix, content themes, and key events aligned with your sales cycle and capacity.
12-Month Activity Plan
Genuinely outcome-focused:
We map budget against expected impact, prioritising spend based on ROI. We shape the plan around what's possible for your team.
Budget Planning & Deliverables
Genuinely outcome-focused:
We identify gaps in tools, skills, headcount, or support, then offer guidance on bridging them so execution doesn't stall.
Resource Recommendations
Our Strategy Planning Services
The best strategies help you decide what to focus on and what to leave out. We've refined a process that's clear, collaborative, and built for execution.
Here’s what’s included:
Cutting-Edge Technology
We focus on the revenue you need to create — not a laundry list of tactics.
Discovery Workshop
Flexible, senior support:
No handoffs. No lost context. We build the plan and deliver it with you.
SWOT Analysis & Market Audit
Global experience, regional smarts:
Proven frameworks from 70+ market entries across APAC and beyond.
Top Three Strategic Priorities
Faster to value:
We ramp quickly and build early trust through clear results in the first 90 days.
Marketing Goals
Faster to value:
We ramp quickly and build early trust through clear results in the first 90 days.
12-Month Activity Plan
Faster to value:
We ramp quickly and build early trust through clear results in the first 90 days.
Budget Planning & Deliverables
Faster to value:
We ramp quickly and build early trust through clear results in the first 90 days.
Resource Recommendations
While every client is different, these are some of the core services we tailor to fit your goals
What Makes Our Strategy Process Different
We're not here to convince you that you need a marketing strategy.
What matters is how the strategy gets built, whether it reflects your business, and if it helps your team make decisions without second-guessing. Here's what working with Stirling Marketing looks like:
We're not here to convince you that you need a marketing strategy. Direction, alignment, prioritisation—that's a given. What matters is how the strategy gets built, whether it reflects your business, and if it helps your team make decisions without second-guessing.
Here's what working with Stirling Marketing looks like:
Tailored to Fit, Not Just Look Good
No templates or reused decks. Your strategy is shaped around your market, priorities, and team structure—whether lean SaaS or global tech.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
What began as solo work grew into a team. Nicole brought together marketers who understood strategy and execution, building Stirling into partners who work alongside clients.
Balances Global Strategy with Regional Insight
We've worked across APAC, EMEA, and the US. We know when messaging must shift and how to adapt global narratives for local markets.
Our mission: help B2B companies grow through marketing that connects to revenue, combining strategic thinking with execution that creates predictable pipeline.
Built to Support Revenue, Not Activity
Our strategies connect marketing with sales and pipeline progress. We focus on qualified demand, faster sales cycles, and measurable business growth.
Sixteen years ago, Nicole Stirling was in your seat, searching for an agency that could keep up and think beyond campaigns. She didn't find one, so she built Stirling Marketing.
Built to Support Revenue, Not Activity
Our strategies connect marketing with sales and pipeline progress. We focus on qualified demand, faster sales cycles, and measurable business growth.
Sixteen years ago, Nicole Stirling was sitting in your seat. Working in-house, juggling regions, sales targets, strategy decks, and the elusive dream of finding an agency that truly got it. One that could keep up, ask the right questions, and think beyond the campaign. She didn't find one, so she built one.
Tailored to Fit, Not Just Look Good
No templates or reused decks. Your strategy is shaped around your market, priorities, and team structure—whether lean SaaS or global tech.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
Designed for Execution, Not Sign-Off
We map plans to your capacity, timelines, and tools. If you need delivery support, we're across the details and ready to execute.
See all Our Services →
Stirling Marketing is now a trusted partner for B2B technology and SaaS brands across the world. We work with global teams, regional marketers, and growing businesses that want more from their marketing: more alignment with revenue goals, more traction in competitive markets, and more real-world results that move the business forward.
Balances Global Strategy with Regional Insight
We've worked across APAC, EMEA, and the US. We know when messaging must shift and how to adapt global narratives for local markets.
Our mission is simple: to help B2B companies grow through marketing that connects directly to revenue. We combine strategic thinking with hands-on execution, big-picture vision with detail-driven delivery, and clear commercial intent with meaningful outcomes that accelerate growth and create predictable pipeline for scaling tech companies.
Designed for Execution, Not Sign-Off
We map plans to your capacity, timelines, and tools. If you need delivery support, we're across the details and ready to execute.
Explore all our Services →
Today, Stirling partners with B2B tech and SaaS brands worldwide, helping them align marketing with revenue goals and generate real results in competitive markets.
Let's Build
a Strategy
That Fits
A good strategy shouldn't feel overwhelming or disconnected. It should bring clarity, unlock momentum, and give marketing a clear role in driving growth.
We create strategies that align with your goals, support your structure, and set you up for progress. Ready for a strategy that works in practice? Let's talk.