Why APJ Pipeline Is Stalling, and the Peer-Validated Playbook That's Turning It Around
If you're running growth in Asia-Pacific and Japan, you know the pressure: longer sales cycles, shrinking budgets, and HQ asking (again) why the global playbook isn't delivering. The answer isn't more effort, it's a different approach.
The ROI Puzzle Podcast
A B2B Tech Sales & Marketing Leadership Podcast
Available on:
The ROI Puzzle Podcast | A B2B Tech Sales & Marketing Leadership Podcast
Available on:
Where B2B tech marketing and sales leaders showcase the pipeline strategies behind their revenue wins
From the agency behind $7M+ in pipeline for clients like
From the agency behind $7M+ in pipeline for clients like
Field Intelligence From 24 Leaders Living the Thursday Pipeline Review Pressure
This isn't theory from consultants who've never worked the region. It's what 24 senior leaders across SaaS, Cybersecurity, MarTech, and HRTech told us about what B2B marketing strategies are working vs. what's burning budget in APJ markets.
Inside the report, you'll see why global B2B marketing strategies that work in the US and Europe fall flat in Asia-Pacific and Japan, and what the region's top performers are doing differently to produce measurable pipeline ROI within 90 days.
Inside This Report, You'll Discover:
✓ Why global tactics quietly undermine APJ pipeline
The hidden structural barriers causing well-funded GTM motions to stall, and why leaders say these issues are costing millions in missed revenue
✓ Pre-written responses to the 4 most common HQ pushbacks
Objection handlers, market data, and peer proof that turns "Why isn't this working?" into "Here's the budget for your approach"
This podcast goes beyond job titles. We unpack how you enter new markets, correct demand-gen mistakes, choose the metrics that matter, and create sales-marketing alignment that holds under pressure.
✓ The 90-day roadmap that proves ROI fast
When prospects, partners, and recruiters search for your name, they'll find:
-
Your episode featuring your expertise
-
Your views shared alongside leaders in the B2B tech space
All professionally produced. All focused on your authority.
A step-by-step plan showing exactly what to do in Month 1 (strategy), Month 2 (pilot), and Month 3 (systematize and report)
✓ How to escape "random acts of marketing"
The system that turns APJ pipeline into a repeatable engine you can defend confidently in front of HQ
This podcast goes beyond job titles. We unpack how you enter new markets, correct demand-gen mistakes, choose the metrics that matter, and create sales-marketing alignment that holds under pressure.
WHO THIS IS FOR
Who This APJ B2B Marketing Report Is For:
-
✓ A CRO or sales leader navigating region-specific conversion challenges
-
✓ A VP of marketing, CMO, or head of demand gen
-
✓ A partner leader driving ecosystem-led growth
-
✓ A founder or CEO expanding into Asia-Pacific and Japan
If you own pipeline delivery in APJ, you need this report.
What Leaders Told Us
"A warm path through a partner gets us meetings in weeks that would take us years on our own."
Singapore-based VP on partner-led entry
"If my prospect can't call a peer down the road who's using us, the deal slows to a crawl."
APJ leader on local proof vs. global logos
"C-suites won't log into another HQ webinar, but they will come to a peer roundtable if the topic matters."
Regional CMO on executive engagement
WHAT’S INSIDE
What's Inside the Report
-
Executive summary of the APJ pipeline crisis
-
5 major gaps between global playbooks and APJ reality
-
Failing tactics vs. winning approaches (side-by-side comparison)
-
Field intelligence: What APJ leaders tell HQ
-
90-day ROI-first GTM plan you can implement immediately
-
Repeatability blueprint for predictable pipeline
-
Local proof strategies and champion network frameworks
27
page report
Free
download
19
minute read
WHAT'S INSIDE
What's Inside the Report
-
Executive summary of the APJ pipeline crisis
-
5 major gaps between global playbooks and APJ reality
-
Failing tactics vs. winning approaches (side-by-side comparison)
-
Field intelligence: What APJ leaders tell HQ
-
90-day ROI-first GTM plan you can implement immediately
-
Repeatability blueprint for predictable pipeline
-
Local proof strategies and champion network frameworks
27
page report
Free
download
19
minute read
Get the Strategies APJ's Top-Performing Teams Are Using
Discover the peer-validated B2B marketing playbook that's helping Asia-Pacific leaders build predictable, high-quality pipeline in APJ, even in constrained markets.
About Stirling Marketing
Stirling Marketing helps B2B technology companies in Asia-Pacific and Japan build structured marketing systems that generate predictable, measurable pipeline and revenue.
We don't just create campaigns, we create momentum. Our clients generate multi-million-dollar pipelines within 12 months, increase conversion rates by tightening the marketing-to-sales handoff, and build systems that maintain momentum long after delivery.
Build Your Revenue Engine
We don't just create campaigns, we create momentum. Our clients generate multi-million-dollar pipelines within 12 months, increase conversion rates by tightening the marketing-to-sales handoff, and build systems that maintain momentum long after delivery.