B2B Marketing That Scales With Your Growth
From strategy through execution: flexible, senior-level support for B2B tech companies.
"Think of us as your extended marketing team: strategic, embedded, & accountable."
Nicole Stirling
Custom Marketing Intensive Strategy
Expanding into new markets whether it be Australia, SE Asia, or Europe requires more than adapting your US playbook; it demands regional expertise. We build go-to-market strategies grounded in senior expertise, from market sizing and competitive positioning to channel selection. (More on Customer Marketing Strategies here)
Result: Launch with confidence and generate qualified pipeline from quarter one, not year two.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
We build go-to-market strategies grounded in regional expertise for Australia, Southeast Asia, or Europe: market sizing, competitive positioning, and channel selection.
Result: Launch with confidence and generate pipeline from quarter one.
Pipeline-Focused Demand Generation
Marketing should connect directly to revenue, not just activity metrics. We build multi-channel demand programs combining paid, organic, email, and content designed to attract buyers with real need, budget, and authority, then move them toward sales-ready conversations with clear attribution back to revenue.
Result: Measurable pipeline contribution within 90 days with qualified leads your sales team wants.
Ideal for homeowners pursuing interior renovation in Arizona or full-scale remodels across Scottsdale, Phoenix, and Paradise Valley.
Pediment & Pillar Design curates finishes, including tile, stone, hardware, and lighting, that connect architecture and atmosphere.
Timeframe: 4-8 Weeks
Multi-channel demand programs combining paid, organic, email, and content to attract qualified buyers. Clear attribution connects activity to revenue.
Result: Measurable pipeline within 90 days with sales-ready leads.
Strategic Partnership Development
The right partnerships multiply your reach and credibility. The wrong ones drain resources. We identify partners who complement your offering, share your values, and support sustainable growth, then help you structure co-marketing programs, channel relationships, and joint value propositions. (More on Partner Marketing here)
Result: Partnerships that generate qualified leads and sustained market access, not just logo exchanges.
Ideal for homeowners pursuing interior renovation in Arizona or full-scale remodels across Scottsdale, Phoenix, and Paradise Valley.
Pediment & Pillar Design curates finishes, including tile, stone, hardware, and lighting, that connect architecture and atmosphere.
Timeframe: 4-8 Weeks
We identify partners who complement your offering and structure co-marketing programs, channel relationships, and joint value propositions.
Result: Partnerships that generate leads and sustained market access.
Strategic Partnership Dev.
The right partnerships multiply your reach and credibility. The wrong ones drain resources. We identify partners who complement your offering, share your values, and support sustainable growth, then help you structure co-marketing programs, channel relationships, and joint value propositions.
Result: Partnerships that generate qualified leads and sustained market access, not just logo exchanges.
Ideal for homeowners pursuing interior renovation in Arizona or full-scale remodels across Scottsdale, Phoenix, and Paradise Valley.
Pediment & Pillar Design curates finishes, including tile, stone, hardware, and lighting, that connect architecture and atmosphere.
Timeframe: 4-8 Weeks
B2B Messaging & Positioning
If buyers can't immediately articulate what you do or why you're different, you've already lost the deal. We clarify your value proposition, define message pillars, and build frameworks that hold up across every channel, from your homepage to sales conversations to sales enablement materials.
Result: Consistent, compelling messaging that resonates with buyers and drives sales conversations.
Ideal for homeowners pursuing interior renovation in Arizona or full-scale remodels across Scottsdale, Phoenix, and Paradise Valley.
Pediment & Pillar Design curates finishes, including tile, stone, hardware, and lighting, that connect architecture and atmosphere.
Timeframe: 4-8 Weeks
We clarify your value proposition, define message pillars, and build frameworks that work across every channel and sales conversation.
Result: Consistent messaging that resonates and drives sales conversations.
Regional Event Strategy & Execution
From 20-person executive roundtables in Sydney to 500-person conferences in Singapore, we manage the full event lifecycle: strategy, logistics, promotion, speaker coordination, and post-event nurture. Your team doesn't burn out executing. Every event is aligned to your broader pipeline and brand goals. (More on Tactical Activities here)
Result: Events that generate qualified conversations and measurable pipeline, not just attendance numbers.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
Full event life cycle management from executive roundtables to conferences: strategy, logistics, promotion, coordination, and post-event nurture.
Result: Events that generate qualified conversations and pipeline.
Customer Messaging & Positioning
If customers can’t clearly understand the value they’re getting or why your product matters, retention becomes harder. We shape clear value messaging, define core pillars, and build frameworks that stay consistent across onboarding, lifecycle comms, and every customer touchpoint. (More on Customer Marketing Strategies here)
Result: Messaging that strengthens retention, improves expansion, and drives clearer, more confident customer conversations.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
Clear messaging that strengthens onboarding, boosts engagement, and supports retention. We define pillars and shape value stories customers understand.
Result: Messaging that improves retention, supports expansion, and builds customer trust.
Campaign Localisation & Execution
US campaigns don't always translate to Europe. Australian approaches may fail in Singapore. Japanese buyers expect entirely different engagement. We adapt your campaigns for regional buying behaviours, cultural nuances, and channel preferences (from messaging and creative to channel mix and timing) without losing brand voice.
Result: Campaigns that resonate in market and generate regional pipeline, not tone-deaf translations.
Ideal for homeowners pursuing interior renovation in Arizona or full-scale remodels across Scottsdale, Phoenix, and Paradise Valley.
Pediment & Pillar Design curates finishes, including tile, stone, hardware, and lighting, that connect architecture and atmosphere.
Timeframe: 4-8 Weeks
We adapt campaigns for regional buying behaviours, cultural nuances, and channel preferences without losing brand voice or intent.
Result: Campaigns that resonate in-market and generate pipeline.
B2B Digital Advertising & Marketing Automation
We design targeted digital campaigns (paid search, paid social, display, retargeting) that reach decision-makers at the right buying stage. Then we build automation systems that nurture leads, align with your CRM, and ensure nothing falls through the cracks. Performance tracking connects spend directly to pipeline.
Result: Efficient digital programs that generate qualified leads with measurable ROI and scalable systems.
Ideal for homeowners pursuing interior renovation in Arizona or full-scale remodels across Scottsdale, Phoenix, and Paradise Valley.
Pediment & Pillar Design curates finishes, including tile, stone, hardware, and lighting, that connect architecture and atmosphere.
Timeframe: 4-8 Weeks
Targeted digital campaigns reaching decision-makers at the right stage, plus automation systems that nurture leads and track performance to pipeline.
Result: Efficient programs with qualified leads and measurable ROI.
Strategic Content That Converts
Generic content fills space. Strategic content drives decisions. We create case studies that prove ROI, technical whitepapers for engineering leads, product-focused landing pages optimised for conversion, and thought leadership that builds trust. Every piece is built with clear intent and buyer journey alignment.
Result: Content that sounds like you, speaks to buyer concerns, and moves prospects from interest to action.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
Case studies, technical whitepapers, landing pages, and thought leadership built with clear intent and buyer journey alignment.
Result: Content that speaks to concerns and moves prospects to action.
Why Companies Choose Stirling Marketing for Pipeline Growth
When B2B tech companies need qualified pipeline fast and without the learning curve, they work with us. Here's why:
Senior Team, Direct Access
Fast to understand. Faster to add value
Direct access to senior marketers, no layers.
Direct access to senior marketers who move fast without layers.
Flexible Support That Scales
As much or as little support as you need
From hourly advice to full campaign execution.
Flexible support that scales from an hour of advice to full delivery.
Strategy + Execution in One Place
Strategy and execution, in one place
Strategic thinking and delivery from one partner.
Get strategy and execution in one partner who thinks and delivers.
Outcome-Driven Marketing
We care about outcomes, not activity
Built for pipeline and revenue, not metrics.
Marketing built for revenue impact—not busywork or box-ticking.
International Expertise
16+ Years of International expertise
Global experience with deep regional insight.
Global experience with deep APAC insight to tailor campaigns that land.
