Partner Marketing Services
We Don’t Just Partner.
We Perform.
The Right Partnerships Don’t Just Happen
Partnerships unlock reach marketing alone can't achieve. But they often stall: buried in decks, lost in inboxes, lacking clear next steps. At Stirling Marketing, we turn partnership potential into commercial impact through structure, clarity, and execution that performs.
The Right Partnerships Don’t Just Happen
In B2B, partnerships can unlock reach and traction that marketing alone can’t. But too often, they stall: buried in slide decks, lost in inboxes, or left without a clear next step. At Stirling, we help tech and SaaS companies turn partnership potential into real commercial impact. We bring structure, clarity, and the execution needed to make partnerships perform.
Building joint initiatives with businesses that complement your offering: ecosystem partners, tech integrations, or platforms you work alongside. The goal isn't exposure. It's coordinated campaigns, aligned messaging, co-funded programs, and shared demand generation that grow both parties.
What Is Partner Marketing?
At its core, partner marketing is about building joint initiatives with businesses that complement what you offer. Think: companies in your ecosystem, tech you integrate with, or platforms you already work alongside. The goal isn’t just exposure. It’s coordinated campaigns, aligned messaging, co-funded programs, and shared demand generation designed to help both parties grow.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
What Is Partner Marketing?
Done right, partner marketing supports the full sales cycle. It includes content planning, lead routing, market development fund management, event delivery, and reporting that actually makes sense. It's not just a tactic. It's a channel, and it’s one that deserves the same focus as any other part of your go-to-market engine.
For clients seeking a comprehensive, start-to-finish partnership, our team manages every phase of full-service interior design, from architectural collaboration and spatial planning to color palettes, furnishings, and lighting design.
We coordinate procurement, contractor communication, and installation so every element aligns in harmony.
Timeframe: 8-16 Weeks
Done right, it supports the full sales cycle: content planning, lead routing, MDF management, event delivery, and clear reporting. It's not a tactic. It's a channel deserving the same focus as any other part of your go-to-market engine.
What Does the Foundation of a Quality Partnership Look Like?
The best partnerships don’t just look good on a slide — they drive revenue, engagement, and shared momentum. Here’s how we ensure quality partnerships in an industry too often focused on quantity:
Why Choose Stirling Marketing as
Your B2B Marketing Agency?
Cutting-Edge Technology
From launching new initiatives to rethinking an existing model, we help you design a partnership strategy that aligns with your commercial goals. That includes defining partner tiers, incentive structures, activation plans, and shared KPIs.
Partner Program Strategy & Frameworks
Flexible, senior support:
We develop co-branded, ready-to-go campaigns that partners can run with minimal friction. From emails and landing pages to ads, decks, and sales collateral, we deliver assets that reflect your brand, and speak to shared customers.
Through-Partner Campaign Creation
Global experience, regional smarts:
We support partner marketing programs across APAC (more on APAC initiatives), EMEA, and the Americas, with a deep understanding of how to adapt messaging, offers, and formats to local market dynamics.
Regional & Global Program Activation
Genuinely outcome-focused:
A well-run partner program is never set-and-forget. We help you stay top of mind with regular updates, campaign alerts, and performance feedback. We can also support partner onboarding, email nurture and training content, so both sides stay aligned.
Ongoing Communication & Engagement
The Foundations of a Quality Partnership
The best partnerships drive revenue, engagement, and shared momentum. Here's how we ensure quality over quantity:
Cutting-Edge Technology
We focus on the revenue you need to create — not a laundry list of tactics.
Partner Program Strategy & Frameworks
Flexible, senior support:
No handoffs. No lost context. We build the plan and deliver it with you.
Through-Partner Campaign Creation
Global experience, regional smarts:
Proven frameworks from 70+ market entries across APAC and beyond.
Regional & Global Program Activation
Faster to value:
We ramp quickly and build early trust through clear results in the first 90 days.
Ongoing Communication & Engagement
While every client is different, these are some of the core services we tailor to fit your goals
Would Partner Marketing Help Build Your Pipeline?
Would Partner Marketing Help Build Your Pipeline?
Partner marketing works best when solving for reach, traction, credibility, or capacity. If these scenarios resonate, it's time for serious focus:
Partner marketing works best when it’s solving for something specific: reach, traction, credibility, or capacity. If any of the following resonate, it’s time to give it serious focus:
You’re ready to scale, but your existing marketing efforts are already stretched
You’ve built the brand, received traction, and proven value, but now the growth targets are bigger than your internal team can manage alone. Partner marketing gives you access to new audiences and co-funded opportunities without needing to dramatically increase your own budget or headcount.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
What began as solo work grew into a team. Nicole brought together marketers who understood strategy and execution, building Stirling into partners who work alongside clients.
You’re moving into new regions and need trusted in-market amplification.
Breaking into new markets takes more than translation. It takes local context, credibility, and reach, often things that regional partners already have. We help you co-create campaigns that reflect local nuance while staying on brand, ensuring your campaigns resonate in-market and support genuine buyer action.
Our mission: help B2B companies grow through marketing that connects to revenue, combining strategic thinking with execution that creates predictable pipeline.
You're ready to scale, but marketing is already stretched
You've built brand and proven value, but growth targets exceed internal capacity. Partner marketing provides new audiences and co-funded opportunities without increasing budget or headcount.
Sixteen years ago, Nicole Stirling was sitting in your seat. Working in-house, juggling regions, sales targets, strategy decks, and the elusive dream of finding an agency that truly got it. One that could keep up, ask the right questions, and think beyond the campaign. She didn't find one, so she built one.
You're in an ecosystem, but not seeing pipeline
You're listed in directories and attending events, but leads aren't flowing. We turn passive affiliations into active demand through joint value propositions and coordinated campaigns.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
What began as a solo consultancy grew as demand increased. Nicole brought together marketers who understood both strategy and execution. People equally comfortable leading campaigns and delivering results. Together, they built Stirling into a team that works alongside clients, not above them.
You're entering new regions and need amplification
Breaking into markets requires local context and credibility that regional partners have. We co-create campaigns reflecting local nuance while staying on brand and driving action.
Stirling Marketing is now a trusted partner for B2B technology and SaaS brands across the world. We work with global teams, regional marketers, and growing businesses that want more from their marketing: more alignment with revenue goals, more traction in competitive markets, and more real-world results that move the business forward.
You’re part of a broader ecosystem, but you’re not seeing the pipeline benefit
You might be listed in a partner directory, featured on a marketplace, or attending shared events, but leads and conversions aren’t coming in. The problem isn’t the relationship; it’s the execution. Structured partner marketing turns passive affiliations into active demand by creating joint value propositions, aligning go-to-market messaging, and running coordinated campaigns with shared intent.
Today, Stirling partners with B2B tech and SaaS brands worldwide, helping them align marketing with revenue goals and generate real results in competitive markets.