The ROI Puzzle Podcast
A B2B Tech Sales & Marketing Leadership Podcast
Available on:
The ROI Puzzle Podcast | A B2B Tech Sales & Marketing Leadership Podcast
Available on:
Where B2B tech marketing and sales leaders showcase the pipeline strategies behind their revenue wins
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You've Cracked the Code. Now Share It.
You know the drill. Another week, another pipeline review with your CRO:
"We're halfway through the month. Are you at 50%? How are we moving best case into commit?"
You've solved parts of this puzzle. You know which activities actually move deals. You've turned attribution chaos into something resembling certainty. You've built frameworks that work in your market, with your buyers, at your scale.
The ROI Puzzle gives you the platform to share it.
This isn't another hour-long podcast asking you to explain your company's marketing strategy. It's a 10-minute conversation about your career, your expertise, and the insights you've gained leading marketing or sales in B2B tech over the past 5-20 years.
Hosted by Nicole Stirling, founder of Stirling Marketing — the agency behind $7M+ pipeline generation in 12 months for B2B tech companies across APAC, Europe, and North America — this B2B marketing leadership podcast positions you alongside peers who are reshaping how marketing proves its impact.
Why Leaders Join the Show
✓ Build Your Personal Brand
In a market where VP roles last 3 years on average, your next opportunity depends on how visible your expertise is. This podcast creates professionally produced content you can share across LinkedIn, your network, and with recruiters — showcasing exactly what you bring to a new business.
✓ Share Your Perspective, Not Your Company PR
We focus on your career journey, not just your current role. That means you can speak freely about:
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The biggest mistakes you've seen in demand generation — and how you've turned them around
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Your framework for the first 90 days in a new market or role
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Which metrics you prioritise (and which ones you've learned to ignore)
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Real strategies for sales-marketing alignment that actually stick
This podcast goes beyond job titles. We unpack how you enter new markets, correct demand-gen mistakes, choose the metrics that matter, and create sales-marketing alignment that holds under pressure.
✓ Position Yourself as a Thought Leader
When prospects, partners, and recruiters search for your name, they'll find:
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Your episode featuring your expertise
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Your views shared alongside leaders in the B2B tech space
All professionally produced. All focused on your authority.
When prospects, partners, and recruiters search for your name, they'll find:
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Your episode featuring your expertise
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Your perspective shared alongside leaders from major B2B tech companies
All professionally produced. All focused on your authority.
Recent Episodes
Episode 1: The Revenue Impact of Sales-Marketing Misalignment
Featuring Julianne Martin, Director of Marketing at DigiStore24
DigiStore24 discovered prospects were arriving at sales calls with completely wrong assumptions about their platform. Where were these misconceptions forming—and how did marketing intercept them months earlier?
Episode 2: Fixing Attribution and Pipeline Gaps in MarTech
Featuring Tyler Will, VP of Revenue Operations at Intercom
When an Intercom AE kept "huge pipeline" on sticky notes instead of the CRM, it exposed a bigger problem: three teams, three dashboards, three different stories. Tyler reveals the framework that ended the blame game.
Episode 1: The Revenue Impact of Sales-Marketing Misalignment
Featuring Julianne Martin, Director of Marketing at DigiStore24
DigiStore24 discovered prospects were arriving at sales calls with completely wrong assumptions about their platform. Where were these misconceptions forming—and how did marketing intercept them months earlier?
Episode 2: Fixing Attribution and Pipeline Gaps in MarTech
Featuring Tyler Will, VP of Revenue Operations at Intercom
When an Intercom AE kept "huge pipeline" on sticky notes instead of the CRM, it exposed a bigger problem: three teams, three dashboards, three different stories. Tyler reveals the framework that ended the blame game.
Who We're Looking For
We're particularly interested in leaders based in or responsible for APAC, Europe, or North America.
We feature leaders who:
We're particularly interested in leaders based in or responsible for APAC, Europe, or North America.
We feature marketing and sales leaders who:
Lead B2B tech or SaaS companies
especially those between $30M-$500M in revenue globally (or $5M-$30M regionally in APAC)
Own revenue outcomes
You're responsible for pipeline generation, not just campaign execution
Have frameworks that work
You've built repeatable processes, not just one-off wins
Operate in complex environments
Multi-touch attribution, long sales cycles, marketing-sales alignment challenges, regional expansion
Can speak about your career
You have 5-20 years of experience across different companies, roles, or markets
