What kind of companies use Stirling’s tactical marketing activities?
We work exclusively with B2B tech companies, supporting tactical marketing activities for SaaS providers, technology vendors, and tech-enabled service businesses. Most clients are scaling quickly, entering new markets, or running lean internal teams that need dependable execution support.
What tools and platforms do you work with?
We work across a wide range of B2B marketing platforms, including HubSpot, Salesforce, Mailchimp, Sitecore, WordPress, LinkedIn, Google Ads, MeetAlfred, Sprout, Figma, Miro, Monday.com, Asana, Wrike, and more. If your team uses it, chances are we’ve already worked in it.
What’s the difference between tactical activities and marketing services?
If our services define the what, our tactical activities deliver the how. Marketing services cover strategy, advisory, and go-to-market planning, while tactical activities are the specific execution points—campaign delivery, content rollout, automation, and optimisation. We separate them so you know exactly where work is happening and how it supports growth.
Can we choose only the tactical activities we need?
Yes. Our tactical marketing support is modular and flexible. Some teams need end-to-end campaign execution, while others just need help finishing content, launching automations, or supporting specific initiatives. You can scale support up or down as needed.
Do you only provide tactical marketing support in APAC?
No. While we have deep experience delivering tactical marketing activities across APAC, we also support global B2B teams in the US, UK, Europe, and beyond. We understand how to balance global consistency with local nuance—and execute both effectively.
Do you need to create the strategy, or can we bring our own?
Either works. We can build a tactical execution plan from scratch or deliver against an existing strategy created by your internal team or global HQ. If you need help defining the roadmap, we can support that too—but we’re equally happy to focus purely on execution.