B2B Marketing Specialist, Singapore

Love B2B tech marketing and events, and want variety, ownership, and flexibility?

Stirling Marketing is a B2B marketing agency that partners with fast-growing technology, SaaS, and services brands across Southeast Asia, Australia, New Zealand, and Japan. We help our clients accelerate revenue, build strong pipelines, and stand out in competitive markets.

We are hiring a Singapore-based B2B Marketing Specialist to lead delivery for our regional clients and be our person on the ground across Southeast Asia.

We are a remote-first, high-performance team that thrives on helping clients succeed. Our culture is client-first, quality-obsessed, fast-moving, and flexible. We go above and beyond to deliver exceptional work, and while that sometimes means tight turnarounds, it also means variety, autonomy, and the chance to do work you are genuinely proud of.

We embrace technology, from project management through to AI tools, to work smarter, move faster, and deliver exceptional results for our clients.

We value initiative, ownership, attention to detail, and responsiveness. If you love being trusted to deliver, enjoy working across different time zones, and get a buzz from exceeding client expectations, you will fit right in.

We Are Measured on Pipeline and Revenue

This is the part that makes us different. Every client we work with sets us hard targets: registrations, qualified leads, pipeline generated, revenue influenced. We report against those numbers every week and we are held to them.

That shapes how you will work. Every campaign, every event, every follow-up sequence gets built backwards from a number. If an activity will not move pipeline, we do not run it. You will know your clients' targets by heart, you will know where you are tracking against them at any point in the quarter, and you will be the person who calls it early when something needs to change.

If you have only ever been measured on activity or delivery, this will be a step up. If you are already thinking in pipeline, you will love it here.

Events Are at the Heart of What We Do

Events are our biggest driver of pipeline for clients, and they will be the biggest part of your role. You will own them end to end:

• Executive roundtables and intimate dinners for senior buyers, typically 8 to 15 guests, where the value is entirely in who is in the room
• Conference and trade show sponsorships, from stand presence and speaking slots through to lead capture and follow-up
• Owned client conferences and customer events
• Webinars, virtual roundtables, and hybrid formats
• Partner and co-marketing events across the region

End to end means exactly that: strategy and format, target lists and personalised invitations, venue sourcing and negotiation, supplier and AV management, speaker briefing, run sheets, on-site delivery, budget ownership, and the follow-up sequence that turns attendees into pipeline.

You will be running events across Singapore, Malaysia, Indonesia, Thailand, and the wider region, so regional travel is a genuine part of this role.

About the Role

Beyond events, you will lead marketing delivery across a handful of B2B tech clients:

• Owning multi-channel campaigns across email, paid, content, and digital (owning execution and liaising with external consultants)
• Running weekly WIPs and acting as the day-to-day client contact
• Managing timelines, assets, and stakeholder communications in HubSpot, Salesforce, and Monday.com
• Reporting on lead flow, pipeline contribution, and campaign performance against client targets
• Always asking: will this drive revenue? Will this build pipeline? Then tweaking accordingly

You will own the execution and the results.

What Your Day-to-Day Looks Like

• Plan, build, and deliver marketing campaigns across email, paid media, content, and digital platforms using client systems, primarily HubSpot and Salesforce
• Write marketing copy and content yourself, including emails, landing pages, event invitations, social posts, and nurture sequences
• Run the event calendar for your clients, keeping every event on track against its registration and pipeline target
• Coordinate with designers, writers, and digital specialists to deliver high-quality assets on time and aligned to client goals
• Be the local face of Stirling in-market, hosting client events and building relationships with venues, suppliers, and partners across Southeast Asia
• Monitor performance against client targets and recommend changes that drive stronger pipeline and revenue outcomes
• Lead weekly client WIP meetings, guiding the client with strategic input, suggesting new ideas, showing your work openly, and building trust through transparency
• Track your time and project progress in Monday.com and Clockify so hours and deliverables stay on course
• Use AI tools to work smarter, from research and first drafts through to brainstorming and streamlining content creation
• Stay responsive and proactive throughout the week, so clients feel confident, supported, and impressed

About You

You have at least five years of experience in B2B marketing, ideally in an agency or tech/SaaS environment, with strong event delivery experience. You are confident, client-savvy, and great at turning ideas into execution. You do not wait to be told what to do, you just do it.

• Based in Singapore with the right to work locally
• You have run B2B events end to end, and you can point to what they delivered in leads and pipeline
• Comfortable leading client conversations and handling feedback
• Strong project management skills across both events and digital campaigns
• Data-aware, you understand performance metrics and how marketing contributes to pipeline and revenue
• Experience marketing to Southeast Asian audiences, and comfortable working with clients and colleagues across APJ time zones
• Happy to travel regionally for client events
• You genuinely enjoy marketing, and doing it well

Tools and Platforms

You will work across a variety of client systems. Hands-on experience with HubSpot and Salesforce is what matters most to us, since that is where our clients live.

Internally we run on Monday.com for project management, Clockify for time tracking, and AI to work smarter and faster, so being comfortable with digital tools and open to AI is important.

A strong understanding of B2B marketing channels and the ability to pick up new tools quickly matters more to us than deep technical expertise in any one platform.

Why Stirling Marketing?

• Work with ambitious, innovative B2B tech brands across Southeast Asia, Australia, New Zealand, and Japan
• Own a serious event program in a region where in-person still wins deals
• See the direct line between your work and client revenue, and get recognised for it
• Join a high-performance, remote-first team that values initiative, ownership, and responsiveness
• Thrive in a fast-paced, client-first environment where exceeding expectations is part of the DNA, and flexibility is built into how we work
• Make a real impact. Your ideas, energy, and execution directly drive our clients' growth, and are recognised and valued

How to Apply

Ready to own your work, make an impact, and help great B2B tech brands grow across Southeast Asia?

Send us your resume and a short cover note telling us:

1. A B2B event you have delivered end to end, and what it achieved in leads or pipeline
2. Why this role, and why now
3. One idea you would bring to a B2B tech client in Southeast Asia

Apply to hello@stirlingmarketing.net